About

Advance with Time. Innovate with Passion.

與時俱進 熱情創新

Paidel Watch House was established in the Jia-Mei industrial area, Zhonghe in 1988.
In the beginning, export trade was our main business. Since the economic boom period of the 1990s,
people have begun to care about their quality of life. This naturally led to more people purchasing watches and other accessories.
As a result of this, we decided to expand, allowing for the introduction of several new brands into Taiwan. In order to provide the best
shopping environment and after-sales services for our consumers,
we created a number of branches within various department stores, beginning in 1999.

派迪爾鐘錶1988年創立於中和家美工業區,草創時期以外銷市場為主,1990年台灣經濟開始起飛、國人日益重視生活品質與穿著品味,
進而開始代理國外時尚流行腕錶。爾後爲提供消費者更好的選購環境與售後服務,
遂於1999年開始於百貨公司設立「派迪爾腕錶專櫃」。

Paidel is not just a genuine distributor;We are the storyteller of brands.派迪爾,最認真的代理經銷商,最專業的品牌行銷代理人

After 26 years, our sincerity and commitment has helped a vast number of fashion brands to enter into the
Taiwanese market and remarkably accumulate a good reputation. As time goes by,
we have progressed and become the best retailer and distributor of fashion watches in Taiwan.
We pay a lot of effort to manage these brands through our professional branding-team, supporting them
to continue to expand and develop. We also help our partners to formulate the most efficient and effective marketing strategies,
in order for their products to be instant successes within Taiwanese market. Becoming the most cooperative partner into Taiwanese market is
on the top of Paidel's list. We believe we can provide the most professional, and the most trustworthy service for our customers.

如今,派迪爾已與時俱進的歷經26個365天,一直承諾以最誠摯的心經營來自世界各國的時尚流行手錶品牌,
期間它更不斷蛻變,持續成長,重視品牌經營。
現在,它已不僅是一家鐘錶代理商,更是專心致力與「來自全球的品牌」共同打造-流行鐘錶業的"全新價值",
我們期望能成為業界最理想的合作夥伴,提供消費市場最適宜的行銷策略,並追求創新、富創意的經營模式,引導世界知名品牌深植台灣。
派迪爾鐘錶,期望能提供最專業的經銷品質,用最具優勢的服務品質與創新的品牌行銷力,
成為您最值得信賴的品牌代理與經銷商。

Passion, Trust, Innovation

以人為本-熱情、信賴、創新

Different from other fashion industries, Paidel respects the value of "humanity".
We care about each of our employees' expertise and their critical thinking. We provide a friendly working
environment for them so that they can fully focus on brand-development. Most importantly,
all of our employees always maintain a fresh, passionate and positive approach, no matter their age or experience.

不同於大眾所認識的流行產業,派迪爾非常重視「人本價值」。尊重每一位夥伴的專業才能與差異性。
我們希望營造的是如同朋友般的夥伴關係,「用心傾聽、熱情無限」是派迪爾同仁最大的特質。
更特別的是,您會發現,派迪爾的同仁們不分年齡,總能保持著心境上的年輕與熱情,而這正是派迪爾公司重視人本價值的最大體現!

Passion, Trust, Innovation 以人為本-熱情、信賴、創新

Be Enthusiastic.

用心傾聽 熱情無限

We always stand by our clients’ side providing the best service with a well-organized team.
We listen to our clients' needs and give them support to the best of our ability.
As a distributor, earning customers’ confidence is essential. Communication and trust are
still the fundamental principals of Paidel. Even though we are ambitious, always attempting to innovate
and develop, we never forget our key principle - "people-oriented". That is who we are.

期待同仁們能站在客戶立場思考,提供最好的服務給每一位客人。
當您用心傾聽客戶需求時,自然就會產生更多良好的互動與回饋,同時也能爲彼此創造一段愉快的合作體驗。
也因此我們與很多客戶建立了如同好友般的深厚情誼與信賴,這些就是我們最大的收穫!
不論時代如何演進,人與人之間的互動與信任仍是派迪爾最重要的課題。
我們傾聽客戶需要,勇於創新改變,「以"人"為本」永遠是我們不斷努力與時俱進的原動力!

Company History

企業沿革

1988.08.10

Paidel was established in the
Jia-Mei industrial area, Zhonghe.
派迪爾鐘錶,成立於中和家美工業區。

1989

Paidel first attended the Hong Kong & Clock Fair.
首次參加香港鐘錶展。

1991

Paidel first attended Baselworld, Switzerland.
首度參加國際瑞士鐘錶展至今,不間斷的追隨產業新動向。

1999

Paidel first store at the Asiaworld 
Shopping Mall in Taipei, Taiwan.
為提升品牌形象,於台北環亞百貨公司設立
首間派迪爾鐘錶專櫃。

2001

To be the licensee of NATURALLY JOJO, 
New York, in Taiwan.
與麗儀服飾合作,
取得紐約NATURALLY JOJO腕錶,
台灣代理權,開啟時尚腕錶新風貌。

To be the distributor of odm and Levis, 
members of the SWEDA group, 
Hong Kong, in Taiwan.
與香港SWEDA集團合作,
開始代理旗下品牌-odm、Levis。

2003

Paidel first flagship store in Taipei 101, Taiwan.
於台北101成立派迪爾名品形象旗艦店,
首創名品搭配流行品牌的複合式銷售模式。

To be the distributor of POLICE, a member of 
the International Luxury Group, 
Switzerland, in Taiwan.
與瑞士International Luxury Group
集團合作,代理旗下品牌-POLICE

2005

Famous band, F.I.R, became an 
endorser for odm in Taiwan.
邀請兩岸三地人氣創作樂團F.I.R.代言odm腕錶,
成功打造odm腕錶的流行炫風。

2008

Famous main singer, Shin, of the "Shin" band, 
became an endorser for POLICE in Taiwan.
邀請知名「信樂團」主唱/信,
代言POLICE個性腕錶,
讓POLICE再度擄獲潮流人士的喜愛。

To be the distributor of Kenneth Cole, Ted Baker, 
BCBG and Speedo, members of the 
Geneva group, USA, in Taiwan.
與美國Geneva集團合作,代理旗下品牌-
Kenneth Cole、Ted Baker、BCBG、Speedo

2009

Award【Best Visual Appearance - Retail Stores】 
from GENEVA, USA.
榮獲美國GENEVA集團,
頒發【最佳門市表現獎】。

2011

To be the distributor of PUMA, 
Esprit and Pierre Cardin, members of the MYWA 
group, Switzerland, in Taiwan.
與瑞士MYWA集團合作,代理旗下品牌-
PUMA、Esprit、Pierre Cardin。

Award 【Best Retailer Management】 
from GENEVA, USA.
榮獲美國GENEVA集團,頒發【最佳零售管理獎】。

2012

To be the distributor of Morgan, 
Swiss military and Superdry, 
members of the International Luxury Group, 
Switzerland, in Taiwan.
與瑞士International Luxury Group
擴大代理範疇,引進知名品牌-
Morgan、Swiss military、Superdry。

Award 【Best Visual Appearance - Retail Stores】
from GENEVA, USA.
榮獲美國GENEVA集團,
頒發【最佳門市形象獎】。

2013

25th Anniversary of PAIDEL.
舉辦25週年慶暨代理品牌上市發表會

With over 27 direct stores in the department 
stores and over 100 dealers across Taiwan.
全省經銷商遍及百家,直營百貨專櫃27家,
成為國內流行腕錶最大代理商。

2014

To be the distributor of Daniel Wellington, Sweden,
and Vivienne Westwood, United Kingdom, in Taiwan.
代理全球部落客推薦第一名品牌,
來自瑞典的- Daniel Wellington,
並同時代理英國知名龐克品牌- Vivienne Westwood。

2015

To be the distributor of Edwin, Reebok, Klasse14,Knot.
Edwin,It’s the first Denim brand in Japan.
Reebok,Well-known sporty brand in USA.
Klasse14,The brand from Italy to show the sprit of designers.
Knot,The brand origins from Tokyo-Kichijoji, it’s the mixture of arts & crafts.
代理日本第一名牛仔品牌- EDWIN
美國知名運動品牌- Reebok
同年度代理義大利設計師品牌-KLASSE14
日本東京-吉祥寺,專業設計風格腕錶品牌「Knot」

2016

To distribute the timepiece of Lee which the famous leisure brand in USA. SHORE PROJECTS, the fashion brand from England with British retro style. ELLE, the famous French brand with elegant. 

代理美國知名休閒品牌-Lee。2016SS LEE WATCHES 正式推出,完整延續經典美式休閒風格。

並引進具有英倫復古風情的英國時尚海洋腕錶SHORE PROJECTS,和優雅的知名法國品牌ELLE。

2017

To be the distributor of PAUL HEWITT, the fashion watch and accessory brand which original from Germany.

引進來自德國的時尚工藝品牌 - PAUL HEWITT